Sydney Sweeney Faces Boycott Calls After

Sydney Sweeney Returns Online

After a month-long break, Sydney Sweeney posted behind-the-scenes photos from her new film Americana, calling it “a project I filmed with friends.”

Backlash Over American Eagle Ad

Her return came amid controversy over an ad where she says, “My jeans are blue,” followed by a voiceover: “Sydney Sweeney has great jeans.” Critics claimed the wordplay suggested “genetic superiority,” while others called it objectifying. One comment under her movie post read, “Perfect, won’t be watching it,” while another defended her: “Do your thing, Sydney!”

Brand Responds

American Eagle denied any racial undertone, stating the campaign “is and always was about the jeans” and that great jeans “look good on everyone.”

About Americana

The film follows a violent conflict over a stolen Native American artifact called a ghost shirt. Reviews are mixed, but it hits theaters August 15.

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